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Photo Gallery and Info from the Epson Digital Couture Project Event in New York City, Plus News About the 2018 Event

I’ve been photographing people as a professional photographer and writer for over 25 years, but I’ve always focused more on catalog, advertising, product reviews and beauty salon-related work than runway shows and similar events that often occur during Fashion Week in Manhattan in February every year. However, last year I could not pass up an opportunity to attend an invitation only special event sponsored by Epson called the Digital Couture Project. On February 6, 2018, the 4th Annual Epson Digital Couture Project is happening once again, and I expect it to be just as impressive as the 2017 event.

Since this is not a topic I cover a lot here on imagingbuffet.com, I think I should mention who I think will get the most from this article:

• Anyone who wants to see cutting-edge fashion from designers around the world. To me, it’s like a global art exhibition, but with the designers expressing their art through their textile designs, and with male and female models serving as moving canvases. Two words kept coming to mind as I was looking at the wide range of textiles, color palettes and unique approaches to fabric printing: “Truly Incredible!”

• Anyone who has an interest in any type of garment printing, from direct-to-fabric printing (using printers like Epson’s SureColor F2000 and F2100), to dye-sublimation transfer printing (using printers like Epson’s SureColor F9370, F6200 and F7200). Once you see how these machines work, it’s easier to understand the technology and capabilities. I’ve included a YouTube video from Epson below that shows how an image can go from artwork on a screen to a design on fabric by first printing on a dye-sublimation transfer paper (in this case using an Epson SureColor F6200 printer), and then using a heat press to transfer the art to a fabric.

The video below offers a sneak peek into the 2017 event, and I especially like how they interview the designers who created the clothing:

Epson created an excellent overview of the 2018 event, its designers and the printers used for the project HERE.

Also, below is a GIF (courtesy of Epson) showing many of the featured collections from the 2018 event, as well as a list of the designers who participated:

1. Brazil – Lua Luá (Michele Gevaerd)
2. Canada (Toronto) – Hayley Elsaesser
3. Chile – Karyn Coo
4. Ecuador – Stephanie Ruiz
5. Guatemala – Eduardo Figueroa
6. Mexico – Emilio Mata
7. Paraguay – Ilse Jara
8. Peru – Ana María Guiulfo
9. Colombia – Lina Cantillo
10. United States (Los Angeles) – Candice Cuoco
11. United States (Miami) – Fernando Alberto
12. United States (Philadelphia) – Thomas Jefferson University (Alexandra Pizzigoni and Patricia Franklin)
13. United States (New York) – threeASFOUR (Gabriel Asfour, Angela Donhauser and Adi Gil)

For More About the Tech Behind the Fashion

The Epson SureColor printers listed earlier can also be used to print on transfer paper that can then be used with a heat press to create dye-sublimation metal prints (extremely popular these days), jewelry, snowboards, skateboards and much more. This page has much more on that, including information on how to request a free printed sample. Below is one of the Epson SureColor printers that was set up at the Digital Couture Project. It shows a few designs printed on dye-sublimation media prior to transferring the images to one or more fabrics using a heat press.’

Fashion designers and professionals (such as those who run print service bureaus), who are interested in Epson’s digital printing technologies can visit www.proimaging.epson.com for more information.

The Photographs

There are a few things that I should note about these photos. First, I used a Canon EOS 6D full frame 35mm DSLR for all of them. The 6D is outstanding in low light, allowing for the use of about ISO 1200-3200 with little to no visible noise in the shadow areas. If there is noise, it tends to be very “grain-like” without a lot of different colors, so it’s easy to reduce in Lightroom or other software. To increase my odds of getting sharp images, I used a combination of Shutter Priority Mode (set at between 1/1oo and 1/200 sec) with Auto ISO because I was relying on available light that was constantly changing, and not on or off-camera flash or LED lighting. I like the natural look that results from that approach, but it did mean that many of my photos had to be taken at ISO 3200 because the lens’ maximum (most open) aperture is f/4.5-6.3, depending on where in the zoom range the photos are being taken.

I also used just one lens for the entire shoot. It’s a beast of a lens due to its size and weight (approximately 4.1″ x 8.6″ (10.41 x 21.84 cm) and 4.33 lb (about 2 kg)), but I love it: the Sigma 50-500  f/4.5-6.3 APO DG HSM OS Lens For Canon EOS (it’s available in other mounts as well). It’s incredibly versatile due to its range, and I found the results to be very sharp at all focal lengths. As you can probably see from the images below, I enjoy taking photos from different angles, including from the back, as well as close-ups of items like shoes, which may or may not have been digitally printed like all of the other clothing. Some of the footwear by some of the designers was definitely printed digitally, which you can see in the video overview posted above. I believe that taking photos from behind a model, or when just one out of three of the models is facing forward, works very well because clothing is usually designed with attention to all of the “camera angles.”

And in case you are wondering here is the photo info for the image that opens this article and that shows designs by Daniela Hoehmann: 1/200 sec, f/4.5, ISO 3200.

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PhotoPlus Expo 2017 Returns to NYC – Free Expo Passes and Meet Me at Booth 673!

Hello! I’m excited to announce that I will be exhibiting under my new consulting company name, Andrew Darlow’s WorkflowSchool.com, at the PhotoPlus Expo 2017 in New York City next week from Thursday, 10/26 to Saturday, 10/28. If you haven’t visited the show before, it’s the largest photography trade show in North America, and it’s filled with photo- and video-related gear, free expo floor talks, model and still-life photo opportunities, and much more. I should also note that even if you can’t attend the show, you can sign up for updates on the show site (link is on the bottom right) to get news updates and special offers from PDN (Photo District News) and photo-related companies.

I’ve had the honor to speak at the show in the past on the topics of Lightroom and Inkjet Printing, and I thought this year would be a perfect opportunity for me to have a booth at the show so that I could answer any questions about the content in my new book, Focus and Filter (Ulysses Press), and let people know about how I might be able to help them with their workflow, from capture to print.

With that, I have two items to share with you below. The first is a link to a free three-day trade show pass and 15% off the cost of a 1,3, or 4 day Conference Pass. However, the Conference Pass is completely optional. I’ve found the paid conference seminars to be excellent, but there are many educational opportunities available right on the show floor:

Click here for a link to a 3-DAY TRADE SHOW PASS

and the second is a link to set up a five minute quick meeting with me at my booth (#673). I have been to many trade shows, and it’s easy to start speaking with one person and have others waiting to talk to the same person. Instead, I decided to set up a system with more than 50 available times so that I could meet with a lot of people at the show. Feel free to bring a copy of any of my books if you’d like me to sign them…if you don’t mind the value of them possibly going down , and I’ll have copies of Focus and Filter available at the show for purchase.

Click here to schedule a FREE 5 MINUTE MEETING with me at the show. Everyone who meets with me will receive a WorkflowSchool.com backpack and some other goodies that I think you will really like. If you schedule a meeting, there is one question on the signup form re: whether you would like to purchase a copy of Focus and Filter at the show, so that I know about how many copies to bring.

Even if you decide not to meet with me at the show, or if the times are not good for you, please stop by Booth #673, and I may be free to chat. An assistant or I will be giving away empty sandbags and info from Focus and Filter on how to easily fill them. I decided to give away hundreds of sandbags at the show because I wanted to shed some light on the subject of using sandbags (especially when using light stands outside or to support backdrops). I’ve seen what can happen if sandbags are not used, and it can be especially dangerous if there are pets or children around.

And this year, for the first time, the PhotoPlus Expo will be co-located with the NYVR Expo. Your Expo pass allows you to see what they have on their show floor (Friday and Saturday are their trade show days). Feel free to share this post and/or the link to register for a free pass with your friends or family. Here’s a link to the show’s policies, including minimum age requirements for attendees.

If you’d like to see my Show Report from last year’s Expo, visit this page.

The PhotoPlus Expo only comes around once a year, and I hope to see you there!

All the best,
Andrew

P.S. If you’d like to download a PDF sample from Focus and Filter, which includes the Table of Contents and some tips from the book, visit this page.

P.P.S. I also welcome you to join any of our three Meetup Groups if you would like to be invited to attend other events like photo walks, workshops, etc. in the future.

https://www.meetup.com/The-Art-of-Photography-and-Photoshop/

https://www.meetup.com/nj-shore-shooters/

https://www.meetup.com/NY-NJ-Photoshoot-Club/

P.P.P.S. If you don’t receive my ImagingBuffet.com newsletter updates and would like to receive them, as well as some Lightroom and workflow videos, you can sign up here.

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The QuickChek New Jersey Festival of Ballooning Returns to NJ July 28-30, 2017

It’s that time of year again in Central New Jersey! For the 35th year, the QuickChek New Jersey Festival of Ballooning is returning to Solberg Airport in Readington, NJ from Fri. July 28 to Sunday, July 30, 2017. There are always many photo opportunities at the show (especially when scores of balloons are in the air). And there are always a lot of interesting balloons to see. This year, they include the Angry Bird balloon, Simba the Lion (built to help build awareness and help stop the poaching of lions), and many more.

So when should you go? An evening ascension is planned for Friday afternoon (7/28) at 6:30pm, and morning and afternoon balloon ascensions are planned on Saturday, July 29 and Sunday, July 30 at 6:30am and 6:30pm. There is also a “Balloon Glow” during the Saturday evening concert that is usually an amazing sight to see. I would recommend taking a look at the weather forecast a day before the event to help you decide when might be best for you to attend.

What to Do at the Festival

There are many family-friendly events at the festival (including rides for kids), and there are MANY food options, including a multitude of food trucks and a “pop-up” QuickChek store. The bands that they have lined up look fantastic, and there are quite a few musical acts that play both day and at night (see the schedule for exact dates and times). You can either purchase reserved seats if you want to get close to the stage, or you can just enjoy the show from a lawn chair or blanket outside the main show area with your ticket to the festival since all of the concerts are held outdoors. I was there a few years ago for the Joan Jett concert, and she and her bandmates rocked the house!!

This year, for the first time, they are having a Friday Kids Concert with Laurie Berkner at 1:30pm. I know Laurie and her band’s music well because our son Tyler has enjoyed it for many years. They are also having a “Camp Package,” for the first time with special discounts for camp groups.

Special Opportunity for Amateur and Professional Photographers

On Friday morning 7/28 at 6:30am the festival organizers allow members of the press as well as amateur and professional photographers/videographers to attend a “Pre-Festival Media Launch” for no charge (parking is also free). To attend the festival after the media launch, you must then have a ticket and pay for parking in a separate area. I plan to attend once again on Friday morning to take photos with many other pro and amateur photographers and videographers. Experiencing the sun rising with the balloons all gathered in one place is truly breathtaking. Below is a self-portrait from a few years ago, taken with a GoPro camera. I’m sporting one of my favorite ways to carry my gear–using The Wedding Photographer’s Vest from TheVestGuy.com. Another favorite accessory (the Peak Design Capture PRO Camera Clip), allows my camera to hang securely from my chest. For more information, including parking instructions, see the bottom portion of this page on the festival’s website.

Ticket Information and Discounted Tickets

Regardless of which day you attend, there is a special discount available when you purchase tickets by end of day Wed. 7/26. Kids 3 years and under are free, and tickets for children 4-12 are about 50% less than the adult tickets.

Any general admission tickets purchased are valid for one day only. You can also avoid an online ordering fee by purchasing tickets at a QuickCheck store (here is a link to a page where you can search for a QuickChek location).

Join Our Meetup Group

I also posted a Meetup event for the Friday Media Launch over on this Meetup Group. You are welcome to join, and there’s no membership fee. I post events, workshops, etc. there from time to time (both local to the NY/NJ area as well as virtual events).