Bruce Fraser Tribute Site and DVD Launched

I just received the announcement/press release below. I learned much from Bruce Fraser through his books and in-person workshops, and over the years I was fortunate to have had a number of opportunities to speak with him about photography, color management and printing. A Tribute DVD made during a tribute to Bruce Fraser at Macworld 2007 is described below, and a Tribute fund has been set up to help pay for medical expenses that his family incurred while he was undergoing cancer treatment.


San Francisco, CA
January 31, 2008

The stars of imaging came out en masse during Macworld 2007 to honor one of their own: digital imaging pioneer Bruce Fraser. Much like the way Bruce’s inspired and generous work moved many thousands to create superior imaging; so were the industry’s giants, both corporate and individual, moved to come together to share their unique perspective, anecdotes, and most of all – appreciation for Bruce’s enormous contributions to the arts.

Now, a year later, the Bruce Fraser Tribute organizing committee, with the support of Adobe Systems, Inc., Apple, Inc., Epson America, Inc., Hewlett Packard Company, Microsoft Corporation, Peachpit Press, and X-Rite, Incorporated; is offering a faithful record of last year’s remarkable event, captured on DVD and available at no charge (shipping and handling fees apply) via

The Tribute committee, comprised of Larry Baca, R. Mac Holbert, Chris Murphy, Andrew Rodney and Jeff Schewe, are asking the graphic arts community to consider making a voluntary donation to help retire medical expenses left behind by the rare lung cancer that took Bruce away from us. The donations can be made directly on the Tribute website.

“If you were fortunate to attend the Tribute itself, you will find the DVD to be a treasured keepsake; if not, you will experience a program that will touch your heart, make you laugh and most of all demonstrate how one thoughtful individual can hold a unique place in an industry and in the lives of all whom he touched,” says Baca.

The DVD culminates with an extraordinarily moving gesture of gratitude expressed by Bruce’s wife, Angela; displayed over a synchronized and moving arrangement of “Scotland the Brave” written and performed by famed musician Ronan Hardiman, who personally authorized the use of his commercially-released recording for the Tribute DVD.

The “Industry Celebration and Tribute to Bruce Fraser” DVD

An Industry Celebration and Tribute to Bruce Fraser was a lively and engaging recollection of how digital imaging and desktop color has evolved over more than 20 years to become the everyday phenomenon it is. Hosted with grace and unrehearsed humor by Bruce’s friend and fellow musician and artist, Graham Nash, the Tribute was filled with striking still visuals, video clips and told by the geeks and non-geeks who knew Bruce along the way, (including famed landscape photographer and digital pioneer Stephen Johnson; Bill Atkinson, an Apple Fellow and now a photographer himself; and Adobe Photoshop engineers and friends, Thomas Knoll and Mark Hamburg, to name but a few). An Industry Celebration and Tribute to Bruce Fraser gave attendees a vivid, inside look at how one dedicated and focused person of extraordinary humility could shape an industry, from billion dollar manufacturers to home-based photo enthusiasts.

To learn more about Bruce’s life and contributions, go to