Hands on Look at the Canon Idea Mine Free iOS App
At the PhotoPlus Expo 2011 in New York City, I had an opportunity to sit down with Paul Pierson of the Carbone Smolan Agency (CSA) to learn about a new iOS app on which his company is working. It’s calledÂ Canon Idea Mine, and according to the company, “it was developed through CSAâ€™s extensive research and interviews with dozens of notable photographers. By working closely with Canon, CSA built a versatile tool thatâ€™s fine-tuned to the way real artists create amazing images. Through this app and its Digital Learning Center, Canon is building on its role as a dedicated partner for photographers along every step of their creative process.”
If I were to summarize what the app does, it helps to expand one’s ideas for what to photograph by suggesting a variety of specific criteria, such as a place, as well as other content, such as one or more feelings (energetic is one feeling that you’ll see in the screen shots below). Paul Pierson explains the app in more detail:Â â€œBy incorporating just the right amount of randomness, CSAâ€™s goal was to help photographers evolve and expand their ideas. If youâ€™re stuck,Â the app can generate billions of unique image concepts from scratch in just two taps. We think this tool will help todayâ€™s photographers, who are now expected to conceive ideas, not just execute. Itâ€™s a serious tool in a fun and distinctive package.â€
During a hands-on demo, I was impressed by the way in which the app guides you through the criteria, resulting in a beautiful graphic using black and red text, as well as some graphics. Now that I look more closely at the screen shots and other materials, I realize that the inspiration for the graphics came from Canon’s L-series lenses, which is very cool (almost as inventive as those Canon L-series lens mugs!).